Claude Ads: Paid Advertising Audit Skill for Claude Code

Comprehensive paid advertising audit and optimization skill for Claude Code. Covers Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Search Ads with 225+ audit checks, industry-specific templates, and parallel subagent delegation.

Blog: Read the full ad audit breakdown

• Installation
• Demo
• Quick Start
• Commands
• Features
• Architecture
• How It Analyzes Your Ads
• FAQ
• Requirements
• Uninstall
• Related Projects
• License

curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/install.sh | bash

irm https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/install.ps1 | iex

git clone https://github.com/AgriciDaniel/claude-ads.git
cd claude-ads
./install.sh          # Unix/macOS/Linux

.\install.ps1         # Windows PowerShell

# Start Claude Code
claude

# Run a full multi-platform audit
/ads audit

# Deep analysis for a single platform
/ads google
/ads meta
/ads linkedin

# Strategic planning by business type
/ads plan saas
/ads plan ecommerce
/ads plan local-service

# Cross-platform creative audit
/ads creative

# Budget and bidding strategy review
/ads budget

Full Multi-Platform Audit

Spawns 6 parallel subagents to analyze your ad accounts simultaneously:

• audit-google: 74 checks across Search, PMax, Display, YouTube, Demand Gen
• audit-meta: 46 checks across Pixel/CAPI, Creative, Structure, Audience
• audit-creative: 21 cross-platform creative quality checks
• audit-tracking: 7 conversion tracking health checks
• audit-budget: 24 budget and bidding strategy checks
• audit-compliance: 18 compliance and regulatory checks

Generates a unified Ads Health Score (0-100) with prioritized action plan.

Strategic Ad Planning

Industry-specific templates with platform mix, campaign architecture, creative strategy, targeting, budget guidelines, and KPI targets.

Supported business types:

• saas: Trial/demo focus, Google + LinkedIn primary
• ecommerce: Shopping/PMax, ROAS-focused, seasonal
• local-service: Google Search + LSA, call tracking, geo radius
• b2b-enterprise: LinkedIn ABM, long sales cycle, pipeline metrics
• info-products: Meta + YouTube, webinar/VSL funnels
• mobile-app: Meta + Google UAC, MMP required, LTV:CPI
• real-estate: Special Ad Category (housing), buyer/seller campaigns
• healthcare: HIPAA compliance, LegitScript, restricted targeting
• finance: Special Ad Category (credit), required disclosures
• agency: Multi-client management, reporting framework
• generic: Universal template with platform selection questionnaire

Comprehensive coverage across all platforms with weighted severity scoring:

Weighted scoring algorithm with severity multipliers:

Auto-detects business type from ad account signals (product feeds, conversion events, platform mix, targeting patterns) and loads industry-specific benchmarks and templates.

Hard rules enforced during every audit:

• Never recommend Broad Match without Smart Bidding (Google)
• 3x Kill Rule: flag CPA >3x target for immediate pause
• Budget sufficiency: Meta ≥5x CPA/ad set, TikTok ≥50x CPA/ad group
• Learning phase protection: no edits during active learning
• Compliance: auto-check Special Ad Categories (housing/credit/finance)

23 built-in reference files with 2026-current benchmarks, bidding decision trees, platform specifications, compliance requirements, and conversion tracking implementation guides.

~/.claude/skills/ads/              # Main orchestrator
~/.claude/skills/ads/references/   # 23 RAG reference files
~/.claude/skills/ads-*/            # 17 sub-skills
~/.claude/skills/ads-plan/assets/  # 11 industry templates
~/.claude/agents/                  # 10 agents (6 audit + 4 creative)

1. Orchestrator (/ads) routes commands to specialized sub-skills
2. Sub-skills provide deep single-domain analysis with structured output
3. Agents run in parallel during full audits for maximum speed
4. References load on-demand (RAG pattern); only what's needed per analysis
5. Templates provide industry-specific strategy frameworks

Claude Ads works with data you provide; exports, screenshots, or pasted metrics from your ad platform dashboards. It does not connect to any ad platform API automatically.

To get accurate, account-specific recommendations:

1. Export your account data (last 30 days recommended)
2. Run the relevant command: /ads google, /ads audit, etc.
3. Claude will ask for your industry and budget context first; provide these for relevant benchmarks
4. Paste or share your data when prompted

For direct API access without manual exports, install the Google Ads MCP alongside Claude Ads. This MCP server connects Claude directly to your Google Ads account via the API.

Can Claude Ads log into my ad manager automatically? No. Claude Ads analyzes data you provide (exports, screenshots, or pasted metrics). It doesn't connect to ad platforms automatically. See the Live Data Integration section above for Google Ads API access via MCP.

Does it use real account data or generic benchmarks? Benchmarks are based on industry research (WordStream, Triple Whale, etc.) covering 16,000+ campaigns. They're averages; your results will vary by industry, budget level, and account maturity. Always provide your industry and monthly spend when running audits for the most relevant comparisons.

Is ad posting or campaign creation still manual? Yes. Claude Ads is an audit and strategy tool. It finds issues, recommends fixes, and builds campaign plans; but creating, editing, or posting ads remains manual in your ad platform.

Why do some recommendations seem off for my account size? Benchmarks and best practices differ significantly between a $500/month account and a $50k/month account. Always tell Claude your budget upfront: "I spend $2k/month on Google Ads for a local plumbing business" gives much better results than running /ads google without context.

Does it support [platform] ads? Currently supported: Google, Meta (Facebook/Instagram), YouTube, LinkedIn, TikTok, Microsoft/Bing, and Apple Search Ads. Pinterest and other platforms are on the roadmap.

• Claude Code CLI
• Python 3.10+ with Playwright (optional, for live landing page analysis)

curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/uninstall.sh | bash

irm https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/uninstall.ps1 | iex

• Claude SEO; Comprehensive SEO analysis skill for Claude Code

MIT License - see LICENSE for details.

Built for Claude Code by @AgriciDaniel

Built by Agrici Daniel - AI Workflow Architect.

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